Author Archives: Aqua Scribe
Differentiating – the Creme De La Creme of Add-On Sales Success
First Quarter 2017 is behind us, and it’s a good time to take stock of your digital sales efforts to determine how much more can be accomplished in 3 more quarters to turn 2017 into the year that you succeed … Continue reading
How To Succeed At Selling Local Digital and Have Year After Year Revenue Gains.
Well, 2017 selling is in full swing and we want to help our clients to maximize their revenue by learning the best way to sell local online advertising and, once mastered, have year after year revenue gains. Local Media Companies … Continue reading
Increasing Digital Revenue Using The Full Scope of Our Service
No one wants to leave money on the table, so why do some local Media Companies lag behind others in realizing the kind of digital revenue opportunity our Audience Extension product provides? Take into consideration that the good news according … Continue reading
Don’t Lose Your Exclusivity
Another attention grabbing headline… Here’s a little history: In 2011, our company created AQUA PRE-TARGETING™ and built a sales program that emphasized the uniqueness of our product offering, and that as an Exclusive Partner, your company was the only game … Continue reading
AQUA PRE-TARGETING™ – Target People NOT Bots
Now that we have your attention, let’s take a look at why this is true. Cookie-based advertising which is the status quo of online advertising targets USERS so websites do not matter for this type of targeting. Since 20 local … Continue reading
Aqua Media Direct Balances Frequency and “True Reach”.
All of our local media clients go to great lengths to explain the reach their media has to qualified audiences when selling to local clients. Why then, do some clients offer behavioral targeting and re-targeting which are the antithesis of … Continue reading
Exclusivity & Leverage
You may have heard us mention Exclusivity and Leverage. Rather than assume everyone understands the value of these ideas and how they work together, let’s explore this now. Aqua Media Direct has a one of kind online display media product … Continue reading
Fascination
FASCINATION A lot of our clients have asked how our company went from 4 years of being in the nucleus of the online advertising industry to our transition to being a company that is 100 percent dedicated to Local Online … Continue reading
National Online Advertising vs. Local Online Advertising
National Online Advertising vs. Local Online Advertising One of the best lenses to see how National Online Advertising differs from Local Online Advertising is to understand how a national advertiser protects itself versus the very little protection the same industry … Continue reading
A Primer On Online Advertising as it pertains to Local Online Media
A Brief Primer on the Online Advertising Industry as it Pertains to Local Online Media. With all the confusion created by more competition in local online media, it is important to understand how the Online Advertising Industry works. Online Advertising … Continue reading