Tag Archives: re-targeting

National Online Advertising vs. Local Online Advertising

National Online Advertising vs. Local Online Advertising One of the best lenses to see how National Online Advertising differs from Local Online Advertising is to understand how a national advertiser protects itself versus the very little protection the same industry … Continue reading

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That’s Local Advertising…

That’s Local Advertising… “Cookie based” stalwarts such as behavioral targeting, and re-targeting may seem like good ideas in national advertising where humans are faceless and ramifications of awkward stalking are kept at arms length, but local sellers of online advertising … Continue reading

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