Aqua Media Direct’s “people” are media professionals having traditional and online media backgrounds. We are experts at directing and managing the many nuances of our local “cookieless” online media on behalf of local advertisers.   Our emphasis and our wealth is our “people” at a time when the status quo of online advertising continues to write “people” out of the equation with algorithms that are responsible for all the targeting, optimization, and programmatic advertising, and boilerplate blind reporting.  If a local media seller has ever been asked the question, “what sites will I be on”, look no further than here for the answer.  Have you ever wondered what kind of customer service an algorithm can provide?

Aqua Media Direct’s Founder & CEO, Tom Doyle, has been in the online display media space since the beginning in 1997. From 1997 to 2002 he was at the helm of one of the first site representation companies, Go4Media. Go4Media had 60 sites and sold their content and the content’s audiences to the early industry’s first interactive agencies, including Left Field, and Avenue A.

Doyle’s earlier traditional media experience was as owner of a company that provided major market media planning and integrated promotions for touring entertainment companies and their sponsors including Barry Manilow and Frank Sinatra (P&G), Neil Diamond, The Rolling Stones, and A Chorus Line, The Broadway Tour of America (Visa).

Doyle started Aqua Media Direct in 2006 to make audience targeting more meaningful to advertisers. AQUA PRE-TARGETING™ is the culmination of this effort.