Online Advertising REDEFINED

AQUA PRE-TARGETING™ introduced in 2011, is now the preeminent targeting model for local online display media. It is the only online display targeting model to be created to compensate for the deficiencies of status quo cookie-based ad models like re-targeting and behavioral targeting in local online advertising.

Who we are

Local online advertising in nothing like national online advertising.

In 2011, we were the first full fledged digital company to turn our focus to local Audience Extension, and create a custom targeting model, AQUA PRE-TARGETING™, that compensates for the weaknesses of cookie based online advertising, and is an ideal fit for local online advertising.  In the ensuing years, it was hard to believe the digital industry uses the same “one size all” approach to local online advertising and does still today.

Necessity is the mother of invention, and to us it was necessary to create a different way to conduct local online advertising campaigns.  The result is our custom  AQUA PRE-TARGETING™, a one-of-a-kind targeting model that has 100% local reach, 100% transparency, and 100% viewability which is perfect for local online advertising.   Now we place a local advertiser’s banner on big brand websites and Geo-target them to members of their community; many of whom are subliminally aware of the local business banners they see when surfing the web in the alpha state created by their interest.

Our clients are local media companies that enjoy the attributes of our targeting model, being the only game in town as the Exclusive sellers of a one-of-a-kind local digital media product, and differentiating themselves from the many local online display companies now competing in every market.

We are driven by the desire to help our clients to achieve success in selling digital advertising along with their core media sales so that they can earn year after year revenue gains.

The only way to understand how unique, and comprehensive our services are, is to request a demonstration.  Please reach out to to set up a demonstration.

Aqua Media Direct’s Founder & CEO, Tom Doyle, has been in the online display media space since the beginning in 1997. From 1997 to 2002 he was at the helm of one of the first site representation companies, Go4Media. Go4Media had 60 sites and sold their content and the content’s audiences to the early industry’s first interactive agencies, including Left Field, and Avenue A.

Doyle’s earlier traditional media experience was as owner of a company that provided major market media planning, media buying, and integrated promotions for touring entertainment companies and their sponsors including Barry Manilow and Frank Sinatra (P&G), Neil Diamond, The Rolling Stones, and A Chorus Line, The Broadway Tour of America (Visa).

Doyle started Aqua Media Direct in 2006 to make audience targeting more meaningful to advertisers. AQUA PRE-TARGETING™ is the culmination of this effort.

What We Do

Our company created the ideal local online alternative to cookie based ads with our custom AQUA PRE-TARGETING™ which targets brand websites without cookies, and uses sophisticated research to identify the audiences that visit them.  We offer our services in an Audience Extension capacity to Media companies, and as a Custom Targeting Model to national and regional digital Agencies.


Our clients can download Media Plans and place orders and track them with our Media Dashboard, which is designed to better serve media companies and agencies.

  • Non-Invasive, Cookie-less AQUA PRE-TARGETING™
  • “Before the click” ad placement
  • Display Banners, Rich Media, Pre-roll video, and In-banner video, & mobile advertising
  • Online Ordering and Order Tracking
  • 100% Website Transparency
  • 100% Viewability
  • 100% Local Reach
  • Sales Tools – 1200+ Media Plans Tailored to Fit a Local Advertiser’s Need
  • Complete Managed Services
  • Daily Optimization by Website
  • 100% Transparent Website-by-Website Reporting
  • Sales Training & Ongoing Support
  • Market Exclusivity
  • Local & National Mobile Advertising
  • Local & National In-Banner Video Advertising
  • Local & National Video Advertising
  • GEO Fencing of a building, street, shopping mall, etc.
  • GEO Targeting via City, TV DMA, County, via Longitude & Latitude


We developed our AQUA PRE-TARGETING™ in 2011, because we saw a need to go beyond the “cookie based” targeting that was prevailing in our industry from 2007 to 2010. We realized there was a crack in the armor of this targeting, and saw that it was beginning to unravel.

Our targeting model is ideal for Geo-targeting digital ads to local communities and has 100% Local Reach, 100% Transparency, and 100% Viewability.

  • Cookie-less and “Before The Click” AQUA PRE-TARGETING™ Audience Targeting
  • 100% Transparent Website Advertising
  • Local Mobile Advertising
  • Local PRE-ROLL Video Advertising
  • Audience Interest Affinities Advertising in Like Content or Non-Related Content Websites
  • GEO – ZIP Code/DMA /City/County/Longitude & Latitude Targeting
  • GEO Fencing around a building, city block, neighborhood, shopping mall, i.e., any advertiser that wants a high concentration of impressions in a small GEO footprint

Contact US

At Aqua Media Direct, we’re committed to our Local media client’s long term success, and help them to generate enough digital revenue to forecast year after year gains.  For our Agency clients, we are committed to making our custom targeting model a strong revenue provider as a Premium targeting option.  Please contact us for more information.

Aqua Media Direct Headquarters:
225 South Lake Avenue, 3rd Floor
Pasadena, CA 91101

Tom Doyle
Chief Executive Officer

© 2016 AQUA MEDIA DIRECT INC All Rights Reserved