Online Advertising REDEFINED

Welcome to a new and boldly refreshing view of online display media that is teeming with life and with audiences that are interested in our advertiser’s products or services. Our method is unique because we don’t use cookies that limit reach.

We bring frequency and “true reach” into balance with our cookie-less AQUA PRE-TARGETING™.

Who we are

Aqua Media Direct’s “people” are media professionals having traditional and online media backgrounds. We are experts at directing and managing the many nuances of our local “cookieless” online media on behalf of local advertisers. Our emphasis and our wealth is our “people” at a time when the status quo of online advertising continues to write “people” out of the equation with algorithms that are responsible for all the targeting, optimization, and programmatic advertising, and boilerplate blind reporting. If a local media seller has ever been asked the question, “what sites will I be on”, look no further than here for the answer. Have you ever wondered what kind of customer service an algorithm can provide?

Aqua Media Direct’s Founder & CEO, Tom Doyle, has been in the online display media space since the beginning in 1997. From 1997 to 2002 he was at the helm of one of the first site representation companies, Go4Media. Go4Media had 60 sites and sold their content and the content’s audiences to the early industry’s first interactive agencies, including Left Field, and Avenue A.

Doyle’s earlier traditional media experience was as owner of a company that provided major market media planning, media buying, and integrated promotions for touring entertainment companies and their sponsors including Barry Manilow and Frank Sinatra (P&G), Neil Diamond, The Rolling Stones, and A Chorus Line, The Broadway Tour of America (Visa).

Doyle started Aqua Media Direct in 2006 to make audience targeting more meaningful to advertisers. AQUA PRE-TARGETING™ is the culmination of this effort.

What We Do


Our company has pioneered the online alternative to status quo cookie-based advertising, with our flagship AQUA PRE-TARGETING™ which targets brand websites without cookies, and uses sophisticated research to identify the audiences that visit these websites. We apply this method in the local and national targeted campaigns that we manage for our clients and provide them with a service that brings frequency and “true reach” back to the equation.

The reason we state that we bring frequency and “true reach” back to the equation is simple.

Our Local Media Company clients thrive on ratings and sell their massive reach to demographics that matter. Why then will their digital offering be so absent of reach? Cookie-based digital advertising is nothing but “frequency” that is well above Marketing’s Rule of 7. Cookie-based advertising’s re-targeting and behavioral targeting limit reach by showing 1000’s of the same ad to the same USERS; and that number of “USERs” is shrinking.

Our Agency clients are regional, national or have national advertisers that want local exposure. The same condition with cookie-based advertising exists at these levels. Sixty three percent of Internet users are blocking cookies, leaving only 37% available for showing ads; and viewability is a major concern in digital advertising for 2017.

Regardless of client type, all of our clients benefit from our unique solution:

Our method provides advertisers with 100%!

100% REACH
The alternative cookie-based method is all frequency and has 63% blocking cookies which further limits reach.

Cookie-based advertising cookie’s a browser and targets a USER, blindly, wherever they go on the web.

Viewability is an issue with programmatic advertising and cookie-based advertising. Our ads show above the fold.


Our personnel have extensive traditional and online media experience. We are local and national media experts, and we provide fast ongoing support.


Our clients can download Media Plans and place orders and track them and get daily reports with monthly cumulative snapshots with our Media Dashboard, which is designed to better serve media companies and agencies.

  • Non-Invasive, Cookie-less AQUA PRE-TARGETING™
  • “Before the click” ad placement
  • Online Reporting
  • 100% Website Transparency
  • No fraud which is associated with “blind” inventory
  • 100% View-ability
  • Sales Tools – 930+ Media Plans Tailored to Fit a Local Advertiser’s Need
  • Complete Managed Services
  • Daily Optimization by Website
  • 100% Transparent Website-by-Website Reporting
  • Sales Training & Ongoing Support
  • Market Exclusivity
  • Local & National Mobile Advertising
  • Local & National In-Banner Video Advertising
  • Local & National Video Advertising
  • GEO Fencing of a building, street, shopping mall, etc.
  • GEO Targeting via City, TV DMA, County, Longitude & Latitude


We developed our AQUA PRE-TARGETING™ because we saw a need to go beyond the “cookie based” targeting that was prevailing in our industry from 2007 to 2010. We realized there was a crack in the armor of this targeting, and saw that it was beginning to unravel. We also realized that “cookie based” advertising is not scalable in local advertising. All of our featured targeting is 100% “cookie-less”, and “before the click” and is scalable in local online media.

  • Cookie-less and “Before The Click” AQUA PRE-TARGETING™ Audience Targeting
  • 100% Transparent Website Advertising
  • Local Mobile Advertising
  • Local PRE-ROLL Video Advertising
  • Audience Interest Affinities Advertising in Like Content or Non-Related Content Websites
  • GEO – ZIP Code/DMA /City/County/Longitude & Latitude Targeting
  • GEO Fencing around a building, city block, neighborhood, shopping mall, i.e., any advertiser that wants a high concentration of impressions in a small GEO footprint

Contact US

At Aqua Media Direct, we’re committed to our client’s long term success, and help them to generate enough digital revenue to forecast year after year gains.  Please contact us for more information.

Aqua Media Direct Headquarters:
225 South Lake Avenue, 3rd Floor
Pasadena, CA 91101

Tom Doyle
Chief Executive Officer

Alan Thiessen
Executive Vice President; GM Media Services

© 2016 AQUA MEDIA DIRECT INC All Rights Reserved