AQUA PRE-TARGETING™ introduced in 2011, was created to excel in Local Online Display and Video Advertising, and is now a preeminent Custom Targeting Model. This “fraud free” Model, used extensively in an Audience Extension role for local media companies, is now available for Agencies, and National Brands.
Local online advertising is nothing like national online advertising.
Our company literally put “Local” into Local Online Display Advertising when we created a Custom Targeting Model designed to excel, when Geo Targeted to a Local community, compared to all the digital companies now engaged in selling online advertising to local advertisers.
Necessity is the mother of invention and to us it was necessary to create a different way to conduct local online advertising campaigns when we started focusing more on local online advertising in 2010. The result is our custom AQUA PRE-TARGETING™, introduced in 2011, a one-of-a-kind targeting model that has 100% local reach, 100% transparency, and 100% viewability which is perfect for local online advertising.
The great thing about Local Online Advertising is that the local advertiser is getting in front of people in their own community. With the right call-to-action, a local consumer might not just click on the ad, but they might walk in the advertiser’s front door and start asking questions. National Online Advertising rarely has that kind of power.
We are now making our Custom Targeting Model available to national advertisers that crave brand safety, extensive reach, transparency, viewability, and having no fraud. Look for our Custom Targeting Model to be made available as a targeting option on your favorite DSP.
The only way to understand how unique, and comprehensive our services are, is to request a demonstration. Please reach out to demo (at) aquamediadirect.com to set up a demonstration.
Aqua Media Direct’s Founder & CEO, Tom Doyle, has been in the online display media space since the beginning in 1997. From 1997 to 2002 he was at the helm of one of the first site representation companies, Go4Media. Go4Media had 60 sites and sold their content and the content’s audiences to the early industry’s first interactive agencies, including Left Field, and Avenue A (now Razorfish).
Doyle’s earlier traditional media experience was as owner of a company that provided major market media planning, media buying, and integrated promotions for touring entertainment companies and their sponsors including Barry Manilow and Frank Sinatra (P&G), Neil Diamond, The Rolling Stones, and A Chorus Line, The Broadway Tour of America (Visa).
Doyle started Aqua Media Direct in 2006 to make audience targeting more meaningful to advertisers. AQUA PRE-TARGETING™ is the culmination of this effort.
Here’s a way to view how our Custom Targeting Model stacks up against the status quo “cookie based” model that is being sold in local markets today.
Let’s view a sample of people who are interested in purchasing an auto in any given market and, for the sake of comparison, the number is 100.
Our targeting model is ideal for Geo-targeting digital ads to local communities and has 100% Local Reach, 100% Transparency, and 100% Viewability.
At Aqua Media Direct, we’re committed to our Local media client’s long term success, and help them to generate enough digital revenue to forecast year after year gains. For our Agency clients, we are committed to making our custom targeting model a strong revenue provider as a Premium targeting option. Please contact us for more information.
Aqua Media Direct Headquarters:
225 South Lake Avenue, 3rd Floor
Pasadena, CA 91101
Chief Executive Officer