Local Online Advertising REDEFINED

AQUA PRE-TARGETING™ introduced in 2011, was created to excel in Local Online Display and Video Advertising, and is now a preeminent Custom Targeting Model.  This “fraud free” Model, used extensively in an Audience Extension role for local media companies, is now available for Agencies, and National Brands.

Who we are

Local online advertising is nothing like national online advertising.

Our company literally put “Local” into Local Online Display Advertising when we created a Custom Targeting Model designed to excel, when Geo Targeted to a Local community, compared to all the digital companies now engaged in selling online advertising to local advertisers.

Necessity is the mother of invention and to us it was necessary to create a different way to conduct local online advertising campaigns when we started focusing more on local online advertising in 2010.  The result is our custom  AQUA PRE-TARGETING™, introduced in 2011, a one-of-a-kind targeting model that has 100% local reach, 100% transparency, and 100% viewability which is perfect for local online advertising.

The great thing about Local Online Advertising is that the local advertiser is getting in front of people in their own community.  With the right call-to-action, a local consumer might not just click on the ad, but they might walk in the advertiser’s front door and start asking questions.  National Online Advertising rarely has that kind of power.

We are now making our Custom Targeting Model available to national advertisers that crave brand safety, extensive reach, transparency, viewability, and having no fraud.  Look for our Custom Targeting Model to be made available as a targeting option on your favorite DSP.

The only way to understand how unique, and comprehensive our services are, is to request a demonstration.  Please reach out to demo (at) aquamediadirect.com to set up a demonstration.

Aqua Media Direct’s Founder & CEO, Tom Doyle, has been in the online display media space since the beginning in 1997. From 1997 to 2002 he was at the helm of one of the first site representation companies, Go4Media. Go4Media had 60 sites and sold their content and the content’s audiences to the early industry’s first interactive agencies, including Left Field, and Avenue A (now Razorfish).

Doyle’s earlier traditional media experience was as owner of a company that provided major market media planning, media buying, and integrated promotions for touring entertainment companies and their sponsors including Barry Manilow and Frank Sinatra (P&G), Neil Diamond, The Rolling Stones, and A Chorus Line, The Broadway Tour of America (Visa).

Doyle started Aqua Media Direct in 2006 to make audience targeting more meaningful to advertisers. AQUA PRE-TARGETING™ is the culmination of this effort.

What We Do


Our company created the ideal local online alternative to cookie based ads with our custom AQUA PRE-TARGETING™ which targets brand websites without cookies, and uses sophisticated research to identify the audiences that visit them.  We offer our services in an Audience Extension capacity to Media companies, and as a Custom Targeting Model to national and regional digital Agencies.

Here’s a way to view how our Custom Targeting Model stacks up against the status quo “cookie based” model that is being sold in local markets today.

Let’s view a sample of people who are interested in purchasing an auto in any given market and, for the sake of comparison, the number is 100.

AQUA PRE-TARGETING:  Reach 100 People, Website Transparency 100%, Viewability 100%, Fraud 00%
COOKIE BASED TARGETING:  Reach 37 People (eMarketer), Website Transparency 00%, Viewability 54% (Comscore), Fraud 20+% (CNBC)


We developed our AQUA PRE-TARGETING™ in 2011, because we saw a need to go beyond the “cookie based” targeting that was prevailing in our industry from 2007 to 2010. We realized there was a crack in the armor of this targeting, and saw that it was beginning to unravel.

Our targeting model is ideal for Geo-targeting digital ads to local communities and has 100% Local Reach, 100% Transparency, and 100% Viewability.

  • Cookie-less and “Before The Click” AQUA PRE-TARGETING™ Audience Targeting
  • 100% Transparent Website Advertising
  • Local Mobile Advertising
  • Local PRE-ROLL Video Advertising
  • Audience Interest Affinities Advertising in Like Content or Non-Related Content Websites
  • GEO – ZIP Code/DMA /City/County/Longitude & Latitude Targeting
  • GEO Fencing around a building, city block, neighborhood, shopping mall, i.e., any advertiser that wants a high concentration of impressions in a small GEO footprint

Contact US

At Aqua Media Direct, we’re committed to our Local media client’s long term success, and help them to generate enough digital revenue to forecast year after year gains.  For our Agency clients, we are committed to making our custom targeting model a strong revenue provider as a Premium targeting option.  Please contact us for more information.

Aqua Media Direct Headquarters:
225 South Lake Avenue, 3rd Floor
Pasadena, CA 91101

Tom Doyle
Chief Executive Officer
EMAIL: ceo@aquamediadirect.com

© 2016 AQUA MEDIA DIRECT INC All Rights Reserved