We bring frequency and “true reach” into balance with our cookie-less AQUA PRE-TARGETING™.
Aqua Media Direct’s Founder & CEO, Tom Doyle, has been in the online display media space since the beginning in 1997. From 1997 to 2002 he was at the helm of one of the first site representation companies, Go4Media. Go4Media had 60 sites and sold their content and the content’s audiences to the early industry’s first interactive agencies, including Left Field, and Avenue A.
Doyle’s earlier traditional media experience was as owner of a company that provided major market media planning, media buying, and integrated promotions for touring entertainment companies and their sponsors including Barry Manilow and Frank Sinatra (P&G), Neil Diamond, The Rolling Stones, and A Chorus Line, The Broadway Tour of America (Visa).
Doyle started Aqua Media Direct in 2006 to make audience targeting more meaningful to advertisers. AQUA PRE-TARGETING™ is the culmination of this effort.
Our company has pioneered the online alternative to status quo cookie-based advertising, with our flagship AQUA PRE-TARGETING™ which targets brand websites without cookies, and uses sophisticated research to identify the audiences that visit these websites. We apply this method in the local and national targeted campaigns that we manage for our clients and provide them with a service that brings frequency and “true reach” back to the equation.
The reason we state that we bring frequency and “true reach” back to the equation is simple.
Our Local Media Company clients thrive on ratings and sell their massive reach to demographics that matter. Why then will their digital offering be so absent of reach? Cookie-based digital advertising is nothing but “frequency” that is well above Marketing’s Rule of 7. Cookie-based advertising’s re-targeting and behavioral targeting limit reach by showing 1000’s of the same ad to the same USERS; and that number of “USERs” is shrinking.
Our Agency clients are regional, national or have national advertisers that want local exposure. The same condition with cookie-based advertising exists at these levels. Sixty three percent of Internet users are blocking cookies, leaving only 37% available for showing ads; and viewability is a major concern in digital advertising for 2017.
Regardless of client type, all of our clients benefit from our unique solution:
Our method provides advertisers with 100%!
The alternative cookie-based method is all frequency and has 63% blocking cookies which further limits reach.
Cookie-based advertising cookie’s a browser and targets a USER, blindly, wherever they go on the web.
Viewability is an issue with programmatic advertising and cookie-based advertising. Our ads show above the fold.
100% EXEMPLARY SERVICE
Our personnel have extensive traditional and online media experience. We are local and national media experts, and we provide fast ongoing support.
Our clients can download Media Plans and place orders and track them and get daily reports with monthly cumulative snapshots with our Media Dashboard, which is designed to better serve media companies and agencies.
At Aqua Media Direct, we’re committed to our client’s long term success, and help them to generate enough digital revenue to forecast year after year gains. Please contact us for more information.
Aqua Media Direct Headquarters:
225 South Lake Avenue, 3rd Floor
Pasadena, CA 91101
Chief Executive Officer
Executive Vice President; GM Media Services