In 2011, we were the first full fledged digital company to turn our focus to local Audience Extension, and create a new targeting model, AQUA PRE-TARGETING™, that is ideal fit for local online advertising. In the ensuing years, it was hard to believe the digital industry used the same “one size all” approach to local online advertising.
In 2014 and 2015 many online providers began offering status quo cookie based advertising to local advertisers collectively considered SMB’s. In 2017, the year of the combo seller at local media companies, the competition will be the highest to date. We have sales strategies and a sales discipline to help our media partners succeed in competing with the expected fierce competition, and break the a 80/20 rut, selling our one-of-a-kind media product that has 100% local reach, 100% transparency, and 100% viewability.
Aqua Media Direct’s Founder & CEO, Tom Doyle, has been in the online display media space since the beginning in 1997. From 1997 to 2002 he was at the helm of one of the first site representation companies, Go4Media. Go4Media had 60 sites and sold their content and the content’s audiences to the early industry’s first interactive agencies, including Left Field, and Avenue A.
Doyle’s earlier traditional media experience was as owner of a company that provided major market media planning, media buying, and integrated promotions for touring entertainment companies and their sponsors including Barry Manilow and Frank Sinatra (P&G), Neil Diamond, The Rolling Stones, and A Chorus Line, The Broadway Tour of America (Visa).
Doyle started Aqua Media Direct in 2006 to make audience targeting more meaningful to advertisers. AQUA PRE-TARGETING™ is the culmination of this effort.
Instead of a “one size fit’s all” approach that is the hallmark of all local digital advertising, our company created the ideal local online alternative with our flagship AQUA PRE-TARGETING™ which targets brand websites without cookies, and uses sophisticated research to identify the audiences that visit them.
We apply this method in the local and national targeted campaigns that we manage for our clients; providing a service that brings frequency and “true local reach” back to the equation.
Our Local Media Company partners thrive on ratings and sell their massive reach to demographics that matter. Why then will their digital offering be so absent of reach? Cookie-based digital advertising is nothing but “frequency” that is well above Marketing’s Rule of 7. Cookie-based advertising’s re-targeting and behavioral targeting limit reach by showing 1000’s of the same ad to the same “USERS”; and that number of “USERS” is shrinking.
Our Agency clients are regional, national or have national advertisers that want local exposure. The same condition with cookie-based advertising exists at these levels. Sixty three percent of Internet users are blocking cookies, leaving only 37% available for showing ads; and viewability is a major concern in digital advertising for 2017.
Our clients can download Media Plans and place orders and track them and get daily reports with monthly cumulative snapshots with our Media Dashboard, which is designed to better serve media companies and agencies.
Our targeting model is ideal for Geo-targeting digital ads to local communities and has 100% Local Reach, 100% Transparency, and 100% Viewability.
At Aqua Media Direct, we’re committed to our client’s long term success, and help them to generate enough digital revenue to forecast year after year gains. Please contact us for more information.
Aqua Media Direct Headquarters:
225 South Lake Avenue, 3rd Floor
Pasadena, CA 91101
Chief Executive Officer
Executive Vice President; GM Media Services